We've all seen them at arts & crafts fairs. They sit'shind their
booth's tables, their nose buried in a book, their esureaverted from
possible clients approaching their displays, their body language uninv
tiffany
hearts double heart pendant iting and uncommunicative.
And,
we've all heard them complain about how poor sales were.
I hear
it usually. . . I make lovelyjewelry and that are meant to be enough for
it to sell. WRONG! Your jewelry won't sell itself.
Any artisan
who desires to achieve success selling their creations at an arts &
crafts displ
tiffany
lucida band ring ayshould be capable of excite their customers
and to offera reasdirectly to realize and worth their creations.
Your
customers need to be educated by you, the artisan, why they need to
worth and desire your work.
One method i've found to construct
sales at shows is to make a selectionone key area i want to teach
customers about, w
tiffany
metro hoop earrings ork-up the "lesson" previous to a
display(practice it out-loud for yourself), after which deal with giving
that "lesson" during a displayas occasionallyas possible.
as an
example, i used to be having less success selling my jewelry with
cabochons in it than the jewellery with facetted gemstones in it. People
simplydidn't understandthe
tiffany
& co somerset ring worth of the cabochon gemstones.
I
developed an educationalspeak about cabochons--why are suregems cabbed
and never facetted, why these gemstones are valuable, why my particular
cabochons are unique and desirable, the method i'm facing to make a
cabochon.
I interested in working the debate into my
conversations with customers. I rela
tiffany
pearls by the yard necklace ted my story about how I learned to
make cabochons. I had a mentor who was in his mid-90s when he began
teaching me the talents i wished. He was intent on passing his knowledge
and talents directly to a fewperson who would appreciate and use them. i
used to be fortunate to be within the most efficientplace on the most
efficienttime and
tiffany
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capable of present this kind of jewellery to my customers. People became
excited once I passed on a few of his experiences and what number of of
my cabochons came from rock specimens he had left to me.
When
customers were taking a look at jewelry with facetted gemstones, i could
be capable of introdu
tiffany
keys blossom key pendant ce one piece with a cabochon after
which launch into my talk. they will well be taking a look at a purple
facetted gem; i mayintroduce them to a purple cabochon piece. they will
well be taking a look at an aspectted Golden Topaz for a November
birthstone; i mayintroduce them to a Bloodstone cabochon instead
birthstone for November babies. they
paloma
s crown of hearts medallion will well be undecided which color
of facetted gemstone would "go together with more"; i mayintroduce them
to a multi-colored jasper cabochon.
Success! My sales of
jewellery with cabochons increased dramatically. I had successfully
introduced my customers to cabochons, had increased the perceived
priceof the cabochons in my cu
elsa
peretti rosary stomers' eyes, and had gotten them as thinking
about cabochons as i'm.
the following show, I chose a special
topic to concentrate on--the worth of buying a home made chain that may
be fully soldered as opposed to at least one made from unsoldered links.
Again, by the top of my displayI had increased my sales of handmade
chains.
I now hav
tiffany
heart tag charm e a chain of those informative talks available
for any displayand use them because the possibilitypresents itself. i
will be able to launch right into any of those talks without hesitation.
the
important thing fotherwise you because the artisan is to perceiveyour
topic, feel comfortready together with your talk, and to be truly,
authentically thin
tiffany
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are going not to have success spouting disengenuous dataor looking to
construct enthusiasm for thereforemething you lack passion for.
Explain
for your customers anythingnew and that interesting. don't tell them
thon the piece of jewellery is effective; explain to them why it's
valuable.
an informed customer is one in order to trust you,
appreciate your jewelry, will buy from you and shall become a repeat
customer.
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